In this episode, I get to speak with Doug Baltman. Doug is VP of business at Varos, a startup that benchmarks digital marketing KPIs in real-time for eCommerce companies. Before that, he was a product manager at Booking.com and Yotpo and ran product marketing at Yotpo. 

Where to reach our Guest : 

LinkedIn : linkedin.com/in/dougeb6

Website: https://varos.io/ (Company Website)

Valuable Takeaways :

• Deal with uncertainty in your marketing by having market benchmarks.
• Get early feedback from your users and start iterating on it.
• Build the marketing resources for the marketing teams when launching a new product to the market.
• Run AB test on new features for customers and get user-generated content out of it.
• Deliver more value by creating communities around your product.
• Get out there and ask your users to create content about your brand.

#podcast #thecustomeracquisitionexperiencepodcast #interview #KPI #customer #realtime #value #content #branding

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