The Customer Acquisition Experience
Welcome to the Customer Acquisition Experience with Guy Rozman. This is the show where top digital marketers share proven tactics, tools, and frameworks that will help you acquire more customers and grow your business.
Episodes
23 episodes
E24 - Andres Glusman | How To Run AB Tests like an OG
In this interview, we have a chat with a customer acquisition expert who has been involved with startups since the late 1990s. He shares his experiences from the early days of online advertising, where getting access to data and analyzing it wa...
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22:01
E23 - Efrat Fenigson | A CMO's Guide to Crisis Navigation
Efrat Fenigson is a Marketing & personal branding expert, recently evolved into a Citizen Journalist when the void left by the mainstream media censorship and silencing of dissenting voices became too big to bear. Efrat is a co...
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42:21
E22 - Eve Mamane | Building a Go-To-Market Plan from Scratch
In this episode, I get to speak with Eve Mamane. Eve is an ex-Googler and an experienced marketer who got to work with amazing companies such Fiverr, Upright and Mixtiles.She is now the Co-Founder and CRO of a new startup - ...
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22:16
E21 - Ilan Missulawin | Show value early to the people who have intent
In this episode, I get to speak with Ilan Missulawin. Ilan is the founder of Clicksease (acquired by Cheq) and LiteSite, a marketing expert, and a coffee lover.He is now helping other startups and mature companies move from e...
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30:09
E20 - Sivan Michaeli Roimi | Tailor value based call to actions to the pain points of your audience
In this episode, I get to speak with Sivan Michaeli-Roimi. Sivan is the VP of Marketing at Staircase AI. She is a highly analytical business leader with a positive mindset and a strong aptitude for technology. Her passion for exceed...
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19:39
E19 - Ari Lahat | Optimizing for Efficiency in 2023: How Did We Triple Conversions While Lowering CPA By 58%?
In this episode, I get to speak with Ari Lahat. Ari Lahat is a passionate and experienced PPC Manager. He has worked with a variety of clients, from small start-ups to large corporations, in order to create successful PPC campaigns ...
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23:17
E17 - Jay Gibb | Build contact list and scale word-of-mouth marketing
In this episode, I get to speak with Jay Gibb. He is the Founder of CloudSponge, Partner at Arizona Bay.Jay is a Technical leader with deep entrepreneurial experience as a developer, consultant, founder, and partner. Particularly interes...
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25:24
E16 - Brian Walker | Build awareness and generate leads for B2B SaaS
In this episode, I get to speak with Brian Walker. He is the President of Statwax, a Digital Growth Partner for Higher Ed and B2B/SaaS.Statwax is a digital growth partner delivering higher revenue and better returns to B2B, SaaS &a...
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35:02
E15 - Noa Weinpress | On-demand marketing management
In this episode, I get to speak with Noa Weinpress. She is the Founder of Noa Weinpress Marketing. With over 15 years of experience in marketing and strategy, Her goal is to help businesses grow. She has vast experience working with...
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34:32
EP14 - Jeff Fulkerson | Create attention-grabbing professional websites
In this episode, I get to speak with Jeff Fulkerson. He is helping Business Owners Thrive in Today's Digital Economy with High-Quality Web Design, Results-Driven SEO, and Performance-Based Ad Management.He is also the Founder of Fr...
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20:24
E13 - Ben Lerner | Automate your marketing processes to increase productivity and efficiency
In this episode, I get to speak with Ben Lerner. He is a marketing automation consultant who helps companies such as Fiverr, Sproutt, BeyondMinds, VIMEO, HEREMobility, and many other small startups ramp up their marketing automation, producing ...
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26:19
E12 - Shawn O'Neill | Deliver better user experience with a faster website
In this episode, I get to speak with Shawn O'Neill. He is the Founder at SpeedSense Web Performance. Shawn is also an entrepreneurial technology leader. He obsesses over smoothing the interaction between people and their goals, through eliminat...
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24:30
Or Tomer | Manage an effective customer success process to increase product adoption
In this episode, I speak with Or Tomer, Pepperi's Director of Customer Success.Or explains what the customer success function in a company does, how to perform it well, and how to quantify its impact.According to him, the customer...
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30:52
Elad Levy I Punch above your weight for rapid organic growth and brand recognition
In this episode, I talk with Elad Levy.He's a seasoned marketing executive with a keen interest in marketing technologies and extensive knowledge of SEO, marketing automation, content marketing, and much more.He is now the new V...
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26:41
Yoel Israel | Boost B2B success through lead generation and influencer marketing
In this episode, I get to speak with Yoel Israel. Yoel have two passions: 1) Helping others and 2) LinkedIn Lead Generation. He used his analytical and digital marketing experience to help startups scale and large companies rapidly expand. He p...
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Season 1
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Episode 9
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25:34
Linda Bustos | Identifying customer needs and use tailored messaging to increase conversion rate
In this episode, I get to speak with Linda Bustos. Linda has been evangelizing all things eCommerce since 2007. She was the former author of the Get Elastic Ecommerce Blog, author of book-blog Ecommerce Illustrated. and the Co-founder of ...
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18:22
Douglas Baltman | Product marketing using social proof
In this episode, I get to speak with Doug Baltman. Doug is VP of business at Varos, a startup that benchmarks digital marketing KPIs in real-time for eCommerce companies. Before that, he was a product manager at Boo...
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Episode 7
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18:27
Aron Skversky | Do the leg work when optimizing your PPC campaigns
In this episode, I get to speak with Aron Skversky. Aron and I worked together ages ago in K Logic, where we helped companies like Outbrain, Cloudinary, & Datorama make their PPC dreams come true.Since then, Aron has worked in-house ...
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Episode 6
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32:47
Itai Varochik | Planning for a new B2B SaaS product launch
In this episode, I get to speak with Itai Varochik. He has led marketing activities for B2B and B2C companies from conceptualization to business expansion with tons of joy and proven success.As a growth marketer at Spark Beyond he works ...
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Episode 5
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22:24
Adam Ehrlich | Develop a strong messaging foundation
In this episode, I get to speak with Adam Ehrlich. Adam has been working in the Israeli hi-tech ecosystem for over 15 years now and has tried his hand at nearly every racket in the marketing domain. From content writing to marketing operations,...
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Episode 4
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23:17
Justin Butlion | Use data to improve business performance
Use data to improve business performanceJustin Butlion founded a number of businesses including Feedio (https://www.feedio.co), ProjectBI (https://www.proje...
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Episode 3
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44:54