In this episode, I get to speak with Aron Skversky. Aron and I worked together ages ago in K Logic, where we helped companies like Outbrain, Cloudinary, & Datorama make their PPC dreams come true.
Since then, Aron has worked in-house and at agencies, building marketing strategies and executing upon them for some of the top B2B startups in Israel.
Aron is currently the Director of Acquisition at Pentera, a successful cybersecurity company that gives companies the ability to automatically validate that all their security controls are working properly. Aaron is responsible for ensuring that the top of the funnel is full of highly-qualified leads that will turn into deals at a predictably high rate.
He's also one of the tallest people I've ever met ;)
Where to reach our guest:
LinkedIn : linkedin.com/in/aronskversky
Website: https://www.pentera.io/contact-us /(Company Website)
"As digital marketers, we're inundated with data, which sometimes makes us think we know enough to make smart decisions. We're constantly asked to prove our worth.”
#podcast #thecustomeracquisitionexperiencepodcast #interview #leadgeneration #conversion #sales #securitycontrols
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