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The Customer Acquisition Experience

Douglas Baltman | Product marketing using social proof

January 26, 2022 Guy Rozman Episode 7
The Customer Acquisition Experience
Douglas Baltman | Product marketing using social proof
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The Customer Acquisition Experience
Douglas Baltman | Product marketing using social proof
Jan 26, 2022 Episode 7
Guy Rozman

In this episode, I get to speak with Doug Baltman. Doug is VP of business at Varos, a startup that benchmarks digital marketing KPIs in real-time for eCommerce companies. Before that, he was a product manager at Booking.com and Yotpo and ran product marketing at Yotpo. 

Where to reach our Guest : 

LinkedIn : linkedin.com/in/dougeb6

Website: https://varos.io/ (Company Website)

Valuable Takeaways :

  • Deal with uncertainty in your marketing by having market benchmarks.
  • Get early feedback from your users and start iterating on it.
  • Build the marketing resources for the marketing teams when launching a new product to the market.
  • Run AB test on new features for customers and get user-generated content out of it.
  • Deliver more value by creating communities around your product.
  • Get out there and ask your users to create content about your brand.

#podcast #thecustomeracquisitionexperiencepodcast #interview #KPI #customer #realtime #value #content #branding

Let’s Start Scaling!

If you’re a tech startup or an eCommerce brand, spending at least $10K a month that wants to scale effectively, fill out the form on our website and we’ll set up a free, 15-minute consultation.


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Show Notes

In this episode, I get to speak with Doug Baltman. Doug is VP of business at Varos, a startup that benchmarks digital marketing KPIs in real-time for eCommerce companies. Before that, he was a product manager at Booking.com and Yotpo and ran product marketing at Yotpo. 

Where to reach our Guest : 

LinkedIn : linkedin.com/in/dougeb6

Website: https://varos.io/ (Company Website)

Valuable Takeaways :

  • Deal with uncertainty in your marketing by having market benchmarks.
  • Get early feedback from your users and start iterating on it.
  • Build the marketing resources for the marketing teams when launching a new product to the market.
  • Run AB test on new features for customers and get user-generated content out of it.
  • Deliver more value by creating communities around your product.
  • Get out there and ask your users to create content about your brand.

#podcast #thecustomeracquisitionexperiencepodcast #interview #KPI #customer #realtime #value #content #branding

Let’s Start Scaling!

If you’re a tech startup or an eCommerce brand, spending at least $10K a month that wants to scale effectively, fill out the form on our website and we’ll set up a free, 15-minute consultation.