In this interview, we have a chat with a customer acquisition expert who has been involved with startups since the late 1990s. He shares his experiences from the early days of online advertising, where getting access to data and analyzing it was a very manual and time-consuming process. He then talks about his time at Meetup.com, where he helped launch the company and made its first $14 of revenue. He eventually went on to start his own company, Do What Works, which aims to help businesses optimize their online customer acquisition strategies by leveraging data and experiments.
Where to reach our guest:
LinkedIn : linkedin.com/in/glusman
Website: dowhatworks.io (Company) glusman.com (Personal)
Valuable Takeaways:
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If you’re a tech startup, spending at least $20K a month that wants to scale effectively, fill out the form on our website and we’ll set up a free, 15-minute consultation.
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