The Customer Acquisition Experience

E13 - Ben Lerner | Automate your marketing processes to increase productivity and efficiency

April 27, 2022 Guy Rozman
The Customer Acquisition Experience
E13 - Ben Lerner | Automate your marketing processes to increase productivity and efficiency
Show Notes

In this episode, I get to speak with Ben Lerner. He is a marketing automation consultant who helps companies such as Fiverr, Sproutt, BeyondMinds, VIMEO, HEREMobility, and many other small startups ramp up their marketing automation, producing big (and scalable) results.

His company is a tech-focused marketing consultancy that helps businesses grow, using the latest emerging tools, and their industry experience to impact your business' bottom line.

Whether you're a manager looking to build your business, a marketing manager under pressure to deliver quality leads, or a sales director with a lead-hungry sales team, they have the strategies and techniques to help you.

Where to reach our guest:

LinkedIn : linkedin.com/in/ben-lerner-a12a0070

Website: benlernerworks.com(Company Website)

Valuable Takeaways:

  • Understand how complex the field of marketing automation can be.
  • Most companies are struggling with getting the data they need in order to build dashboards to analyze their business results.
  • Performs a tech stack audit to understand where's the data coming from and who's in charge of it before doing any automation.
  • Align the marketing and sales team using a single dashboard to bridge the gap and make sure everybody's using the same language.

 

Let’s Start Scaling!

If you’re a tech startup or an eCommerce brand, spending at least $10K a month that wants to scale effectively, fill out the form on our website and we’ll set up a free, 15-minute consultation.

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